What is Marketing Mix?

Marketing experts apply marketing mix strategies through management of factors like product, distribution, pricing and promotion to attain the target markets. The marketing mix, on the other hand, refers to a combination of effective actions or tactics that a company utilizes in order to promote its products and services in the market. Marketing mix contains numerous areas of importance as part of an inclusive marketing plan. Marketing Mix combines several aspects of business and marketers need to keep in mind all those models to adopt an effective marketing strategy to gain the attention of targeted customers towards a product or service.